Jollibee
Eco-Packaging
I am bringing flavor to life with my version of Jollibee’s packaging design
This mockup is what I envision if ever they head to the route of sustainable packaging
I wanted to enhance the overall packaging design—by emphasizing the food products
Because I believe it would create a memorable and immersive experience for customers
I wanted to make the design capture the feeling of festivity, warmth, and fun
The design is inspired by Tony Caktiong Tan's decision to set his fast food apart by incorporating a distinct local flavor favored fort the Filipinos palette
Filipinos love their food with a preference for flavors that are sweet, saucy, and meaty
By deeply understanding Filipino culture and capturing their hearts, Tony Caktiong-Tan not only made Jollibee the top fast-food choice in the country but also a source of national pride